In Magellan AI’s reckoning of the top podcast advertisers (by spend) in August, we see a lot of repetition from the previous two months. Seven of the top 15 in the previous month of July landed on the July list again. Click for RAIN’s tracking. Continue Reading
Magellan AI has unleashed a dashboard feature which is not distinctly named, but functions to reveal podcasts with similar audiences. This is mainly for advertisers who wish to extend a successful campaign. It is self-serve, both for exploration by advertisers, and for connecting directly with podcast owners. Continue Reading
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in July, we see a lot of repetition from previous months. Eleven of the top 15 in previous month June landed on the July list again. And in June,… Continue Reading
If there is a single metric worthy of a headline in Magellan AI’s just-released Podcast Advertising Benchmark Report, it is the three-month ad spend of top advertiser BetterHelp (an online counseling service). But there is much more. Click through for a selection of metrics, graphics, and the download link. Continue Reading
Magellan AI released its always-interesting Top Spenders list, listing the highest 15 spenders for April. BetterHelp lands in the #1 spot, as it has for the last 12 months in today’s RAIN analysis of this ranker. There are zero newcomers. Click through for downloadable 12-month chart. Continue Reading
Magellan AI released its always-interesting Top Spenders list, listing the highest 15 spenders for March. BetterHelp lands in the #1 spot, as it has for the last 12 months in today’s RAIN analysis of this ranker. Click through for downloadable 12-month chart. Continue Reading
Magellan AI released its always-interesting Top Spenders chart, listing the highest 15 spenders for February. BetterHelp lands in the #1 spot, as it has for (at least) the last 11 months that RAIN has tracked the movements in this ranker. Click for RAIN’s 11-month comparison chart. Continue Reading
If there is a winner in Magellan’s two monthly rankings of podcast advertising spend for January, it is website builder Wix, which landed in Top Spenders and Top Movers & Shakers. Click for details. Continue Reading
Podcast advertising market intelligence company Magellan AI is announcing a new partnership with PRX, wherein podcast download data from PRX is ingested to Magellan’s media planning platform, called Magellan AI Verified Downloads, which launched late last year in beta. Continue Reading
In Magellan AI’s latest monthly report of top podcast advertisers, tracking December spending amounts, we see many of the same brands that have populated the Top 15 Spenders list for nine months. Only one new entrant among repeaters. Click for details and the RAIN graphic
. Continue Reading
The Podscape, a graphic representation of the podcast business landscape created by Magellan AI and Sounds Profitable, has been revised, again. The revision brings the detailed and useful infographic do date with podcast industry acquisitions made since the previous version. Continue Reading
Australian media company and podcast publisher ARN has partnered with podcast advertising intelligence company Magellan AI to create and release a report of the top 15 advertisers across the layer of top 400 Australian podcasts. Click through for the results, and how they relate to Magellan’s recent U.S. lists. Continue Reading