Magellan AI’s accounting of podcast advertiser spending for February shows a small decrease from January (with fewer days); and most leaders are month-over-month repeaters. Click for details including RAIN’s month-over-month graph. Continue Reading
Magellan AI’s accounting of podcast advertiser spending for January shows a small increase over December, with fewer month-over-month repeaters than the December report. Click for RAIN’s analysis and Magellan’s chart with top podcast genres receiving investment. Continue Reading
In addition to Magellan AI’s monthly ranking of top podcast advertisers, the company publishes a list called “Top movers & shakers” — it’s a top-15 list featuring advertisers which Magellan has deemed to achieve “the most significant increase” in spending. A few of these companies stand out. Continue Reading
It’s not a competition. But we observe that in December Amazon invested more in podcast advertising than perennial budget champ BetterHelp. This from Magellan AI’s December 2023 reckoning of top-spending podcast advertisers. Click for details and graphs. Continue Reading
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in November, we see a lot of repetition from the previous months. Eleven of the top 15 advertisers in the previous month of October landed on the November list again. We do some month-over month analysis, and a six-month comparison. Click for the numbers, graphs, and top-line points. Continue Reading
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in October, we see a lot of repetition from the previous months. Nine of the top 15 in the previous month of September landed on the October list again. BetterHelp was the top advertiser, continuing a long streak of supremacy. Click for more analysis and graphs. Continue Reading
AI-powered audio intelligence platform Sounder is partnering with podcast intelligence company Magellan AI to provide advertisers with a holistic solution for comprehensive post-campaign measurement and verification. The deal shapes up with Magellan providing campaign performance insights, and Sounder ensuring brand-safe environments. Continue Reading
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in August, we see a lot of repetition from the previous two months. Seven of the top 15 in the previous month of July landed on the July list again. Click for RAIN’s tracking. Continue Reading
Magellan AI has unleashed a dashboard feature which is not distinctly named, but functions to reveal podcasts with similar audiences. This is mainly for advertisers who wish to extend a successful campaign. It is self-serve, both for exploration by advertisers, and for connecting directly with podcast owners. Continue Reading
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in July, we see a lot of repetition from previous months. Eleven of the top 15 in previous month June landed on the July list again. And in June,… Continue Reading
If there is a single metric worthy of a headline in Magellan AI’s just-released Podcast Advertising Benchmark Report, it is the three-month ad spend of top advertiser BetterHelp (an online counseling service). But there is much more. Click through for a selection of metrics, graphics, and the download link. Continue Reading
Magellan AI released its always-interesting Top Spenders list, listing the highest 15 spenders for April. BetterHelp lands in the #1 spot, as it has for the last 12 months in today’s RAIN analysis of this ranker. There are zero newcomers. Click through for downloadable 12-month chart. Continue Reading