RAIN Notes: December 12 Special Edition (Nieman 2025 Predictions)
Magellan AI
RAIN Notes: December 11
— Slipping Into The Role (Slipstream / Jonathan Lane)
— Spotify Rapped (Spotify)
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RAIN Notes: December 6
— Iterating The Future (Rockie Thomas)
— A Single Symbiotic Place (Libsyn)
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RAIN Notes: December 5
— Like A Gift (Spotify Wrapped)
— Staying Current (Magellan AI)
— Level Of Interest (A Google Search Comparison)
— Another Hill Climbed (Brian Lakamp) Continue Reading
RAIN Notes: November 27
— Staying Current (Magellan AI)
— Level Of Interest (A Google Search Comparison)
— Another Hill Climbed (Brian Lakamp) Continue Reading
RAIN Notes: October 22
— Modern Tech for Ancient History (Libsyn)
— Knowing The Audience (Experian)
— Bestowal (ARN iHeart & Magellan AI)
May podcast ad spend drops 14% (Magellan); 13 of top 15 are repeat big-spenders
Magellan AI’s accounting of podcast advertiser spending for May, for the top 15 spenders, shows the total spend down 14 percent from April. In a display of month-over-month consistency, 13 of the top 15 are repeats from the April reckoning. Click for RAIN’s graphic month-over-month comparison. Continue Reading
April podcast ad spend drops 6% (Magellan); 10 of top 15 are repeaters
Magellan AI’s accounting of podcast advertiser spending for April, for the top 15 spenders, shows a total spend down six percent from March. Ten of the top 15 are repeats from the previous months. Three companies are members of RAIN’s unofficial 12-of-12 club. Click for graphics. Continue Reading
March podcast ad spend stays steady (Magellan); 10 of top 15 are repeaters
Magellan AI’s accounting of podcast advertiser spending for March, for the top 15 spenders, shows a total spend almost exactly the same as in February. Ten of 15 are month-over-month repeaters. Notably, March had three more days than February.
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February podcast ad spend dips; 12 of top 15 are repeaters
Magellan AI’s accounting of podcast advertiser spending for February shows a small decrease from January (with fewer days); and most leaders are month-over-month repeaters. Click for details including RAIN’s month-over-month graph. Continue Reading
January ad spend on podcasts surpasses December, Sports dominates (Magellan)
Magellan AI’s accounting of podcast advertiser spending for January shows a small increase over December, with fewer month-over-month repeaters than the December report. Click for RAIN’s analysis and Magellan’s chart with top podcast genres receiving investment. Continue Reading
December splurge: Top podcast ad spend increases (Magellan)
In addition to Magellan AI’s monthly ranking of top podcast advertisers, the company publishes a list called “Top movers & shakers” — it’s a top-15 list featuring advertisers which Magellan has deemed to achieve “the most significant increase” in spending. A few of these companies stand out. Continue Reading