RAIN Notes: December 11

Jottings of note:

 

Slipping Into The Role

Music licensing platform Slipstream, which recently received investment from music publisher Kobalt (RAIN coverage HERE) announces that Jonathan Lane has been appointed to the role of Vice President of Sync and Partnerships. Lane has over 15 years experience in music licensing and supervision, including time at Warner Bros. Entertainment, Atrium Music Group, and the California Copyright Conference, will be responsible for leading the company’s sync and partnership strategies across different media types. Slipstream represents over 650,000 tracks, serves client in TV, film, advertising, gaming, and digital media, and defines its mission as redefining music licensing for creators and enterprises.

 

Spotify Rapped

Spotify released its annual Wrapped feature as we reported last week. Complaints abound, in what can be described as a sour reception from users. (“Boring” and “flop” are descriptors we’re seeing.) While the 2024 edition contained the usual basic metrics of individual use — number of minutes, top songs and the like — some more obscure and intriguing findings were not included this year. They include comparisons of listening in different countries, astrological signs according to musical taste, and other imaginative metrics that have madeWrapped equally interesting and fun in past years since its launch in 2017. Business Insider carries a piece explaining “why it felt like a flop this year.” 2024 layoffs have something to do with it; so does a big reliance on AI. READ

 

December 11, 2024


Brad Hill