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iHeartRadio 5.0: new app, focus on personalization

Review by Brad Hill

Clear Channel updated its iHeartRadio app, overhauling the design with a more compact and usable presentation, while adding a level of instant personalization for new users. We tested the upgrade in its Android version, which was released slightly before the iOS version for Apple devices. Long-time users will appreciate the tightened, more intelligent design choices in the new app.

iHeartRadio 5.0 is seems to have a dual targeting strategy: attracting new users, and improving the experience for existing audience. It’s a big audience: 345-million app downloads and 50-million registered users Continue Reading

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Conversation with Brian Lakamp, head of Clear Channel digital and iHeartRadio

Brian Lakamp is the President of Digital at Clear Channel, and is the product owner of iHeartRadio, which he characterizes as “the national consumer brand” of Clear Channel. In a wide-ranging phone conversation, we spoke with Lakamp about iHeart’s digital strategy, listening to radio in the car, Clear Channel’s partnerships with record labels, and operating in a “six-screen world.” Continue Reading