Clear Channel

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Clear Channel becomes iHeartMedia

Posted on by Brad Hill

In a breakthrough announcement, Clear Channel today renamed the company iHeartMedia.

“Clear Channel announced today that it has become iHeartMedia, reflecting the company’s success in becoming a one-of-a-kind multi-platform media company with unparalleled reach and impact,” according to the press release. Darren Davis, President of iHeartMedia, remarked in an email, “iHeartMedia reflects the momentum of iHeartRadio and how consumers and advertisers engage seamlessly across our diverse live media platforms — broadcast radio, digital, mobile, social, TV, outdoor and events.” Continue Reading →

iHeartRadio adds Grupo ACIR stations and takes over digital ad repping

Posted on by Brad Hill

Clear Channel announced today that iHeartRadio is adding the 55 Mexican radio stations of Grupo ACIR to the streaming platform. The cluster will be folded into the iHeartRadio Hispanic Network. The emphasis is on U.S. exposure to the Mexico-based programming. As part of the distribution deal, Clear Channel will take over as digital sales provider. Continue Reading →

iHeartRadio partners with AdsWizz to monetize streams

Posted on by Brad Hill

Clear Channel’s iHeartRadio is partnering with ad-tech provider AdsWizz to create “unique and integrated digital advertising capabilities,” it was announced this morning. The partnership will enhance ad insertion and targeting across a wide scope of brands and content — over 840 Clear Channel radio stations that stream live webcasts on the iHeart platform. Continue Reading →

iHeartRadio 5.0: new app, focus on personalization

Posted on by Brad Hill

Review by Brad Hill

Clear Channel updated its iHeartRadio app, overhauling the design with a more compact and usable presentation, while adding a level of instant personalization for new users. We tested the upgrade in its Android version, which was released slightly before the iOS version for Apple devices. Long-time users will appreciate the tightened, more intelligent design choices in the new app.

iHeartRadio 5.0 is seems to have a dual targeting strategy: attracting new users, and improving the experience for existing audience. It’s a big audience: 345-million app downloads and 50-million registered users Continue Reading →

RAIN Summit Indy announces Clear Channel’s President of Networks Darren Davis as keynoter

Posted on by Brad Hill

Darren Davis, President of Networks for Clear Channel Media and Entertainment, will be the keynote speaker at this year’s RAIN Summit Indy, to be held Tuesday, September 9 at the Indiana Convention Center in Indianapolis. Davis has a 21-year career with Clear Channel, and will provide insight on Clear Channel’s innovative digital initiatives. Continue Reading →

Conversation with Brian Lakamp, head of Clear Channel digital and iHeartRadio

Posted on by Brad Hill

Brian Lakamp is the President of Digital at Clear Channel, and is the product owner of iHeartRadio, which he characterizes as “the national consumer brand” of Clear Channel. In a wide-ranging phone conversation, we spoke with Lakamp about iHeart’s digital strategy, listening to radio in the car, Clear Channel’s partnerships with record labels, and operating in a “six-screen world.” Continue Reading →

Clear Channel announces iHeartRadio Networks for cross-media advertising

Posted on by Brad Hill

Media giant Clear Channel today announced iHeartRadio Networks, an advertising sales program that puts CC’s vast, multi-medium inventory on a unified platform. The values for advertisers will be simplified media buys, greater reach, and targeting capability across different media environments. Continue Reading →

Clear Channel makes revenue-sharing deal with BBR labels

Posted on by Brad Hill

In a continuation of a series of similar partnerships, Clear Channel has struck a revenue-sharing arrangement with Broken Bow records and Stoney Creek Records, both part of BBR Music Group. The agreement provides performance royalties to the labels and their artists, which Clear Channel (and all terrestrial radio) is not compelled to pay by government licensing regulations. Continue Reading →