Jottings of note:
Modern Tech for Ancient History
Libsyn has scored an exclusive, multi-year advertising and hosting partnership with Revolutions, the New York Times show created by author Mike Duncan. Duncan has established himself as a popular history podcaster (The History of Rome, also on the Libsyn platform), and has written two bestselling books. “I’m thrilled to take my relationship with Libsyn to the next level, a true leader in podcasting,” Duncan said, “to connect with advertisers that resonate with our audience and expand our listener base.” Libsyn notes the platform’s seamless ability to integrate programmatic advertising and host-read promos. The Revolutions podcast has delivered 117 million downloads to listeners.
Knowing The Audience
Experian adds multi-platform audio giant Audacy as a client of its addressable audiences and identity capabilities. Audacy will leverage Experian’s digital identity graph, yielding a better understanding of consumers and their preferences, and will also integrate Experien’s Audiences into its platform. On Experien’s Audiences page the company promises “a one-to-one connection with your customers.” Audacy’s Chief Revenue Officer, Brian Benedik (ex-Spotify and Audible) calls the integration an important investment in “the reimagination of Audacy.” On theExperian side, Chief Business Officer Chris Feo praises Audacy’s “innovative vision,” and says Experian is “transforming how advertisers connect with listeners. See the PR HERE.
Bestowal
The Australian Agency of the Quarter award has been presented to OMD Australia. If you haven’t heard of this, that’s because it’s a shiny new distinction bestowed in the inaugural “Agency of the Quarter Award” program launched in a partnership of ARN iHeart and Magellan AI. Each quarter, coinciding with the release of the iHeart and Magellan AI Top 15 Podcast Advertisers list, iHeart will present the quarterly recognition, designed to celebrate the brands and agencies investing the most into the Australian podcast industry. As such, the winner is determined by the highest podcast ad spend for that quarter (among the advertisers measured by Magellan AI).
October 22, 2024