Magellan AI’s accounting of podcast advertiser spending for April, for the top 15 spenders, shows a total spend down six percent from March. Ten of the top 15 are repeats from the previous months.
Three companies are members of RAIN’s unofficial 12-of-12 club, appearing in the top 15 podcast ad spends for twelve consecutive months (April 2022 – April 23):
- BetterHelp
- Amazon
- HelloFresh
In the comparison below, yellow highlights are Mar/Apr repeaters; green represents companies who were not in the previous month’s list.
Yellow = month-over-month participation in the list.
Magellan’s original graph (below) indicates the month-over-month spend, and the percentage of change from the previous month.
