RAIN Notes: Wednesday, June 12

Jottings of note:


Feels Like Home

Amplitude Media Partners (AMP) is announcing the addition of podcast industry expert and advocate Reggie Risseeuw to its ownership group. Risseeuw and AMP founding partner John Donahue have worked together before at AdvertiseCast, where they were colleagues for four years. Risseeuw remains co-owner of the podcast support company RAM Media Services.


$500,000 No More

Bloomberg is running an interesting piece by podcast columnist Ashley Carman. It documents the severely reduced production budgets in podcasting, and the difficulty of selling a new limited-run series. The piece discusses a “new normal,” and Carman observes: “A deal for an eight or 10 episode series during these [past] glory days could come with a budget of $500,000.” The pricing range now for budgeting a new series? $150k – $250k. And securing any kind of deal takes much longer than in the previous era. Reduced episodes, smaller teams, layoffs, and lost money are all characteristics of the present era. There’s much more, including Ashley Carman’s general predictions of how the industry will be shaped. Read it HERE.


Foundational Findings

Edison Research announces that it will present¬†The UK Podcast Consumer 2024, a webinar hosted by Senior Director of Research Gabriel Soto. Edison promises benchmark data on weekly and monthly UK podcast consumption. “The webinar will focus on foundational research findings in the podcast space,” the company ways, “and emphasize the targeted appeal and increasing influence of podcasts.” The webinar is free, per Edison tradition, on June 25, 2PM EDT. Register HERE.



June 12, 2024

Brad Hill