National news organizations are headlining Spotify news this morning: The international streaming giant will raise its premium subscription price. One national publication puts the pricing decision in the context of “Streaming Inflation Continues.”
“We’re increasing the price of Premium Individual so that we can continue to invest in and innovate on our product offerings and features, and bring you the best experience.” — Spotify “For the Record“
Three buckets of premium subscribers are impacted:
- Individual plan holders will pay one dollar per month more.
- The “Duo” plan will rise by two dollars.
- Family plans will be hiked by three dollars.
One subscriber shared their unhappiness on Twitter:
@Spotify @SpotifyCares what a joke, another price increase! I only want music, I don't want your audiobook, I don't want your podcast! I only want music! Why do you hate your customers so much?
— Cburn (@c_cburn) June 3, 2024
Putting aside the rage, Cburn presents an interesting idea of subscription plans for discrete types of audio.
Today’s action follows a year-ago price increase. Before that, Spotify’s subscription pricing was stable for over a decade.