Vox Media partners with OpenAI for AI training content, with a promise of collaborative product development

In an announcement which highlights a collaboration of two leaders — the foremost AI company and a leading media content company — OpenAI and Vox Media are jointly announcing a hook-up which seeks to benefit both. Characterized as “a broad-based strategic partnership,” Vox’s many online brands will “help inform” ChatGPT’s users, which are numbered at 100-million.

A secondary aspect of the alliance will be the development of new “innovative products” for Vox using OpenAI technology. That hints at a deep dive into AI for Vox Media, more profound than the specifics of today’s deal.

For OpenAI, it gains a reputational score for partnering with a famous media brand at a time when unlicensed ingestion of internet content by AI learning engines is sometimes criticized.

Vox Media says that it has always embraced new technologies that benefit users. This deal will boost the company’s ability to innovate with generative AI. The plan is to buils both audience-facing and internal apps and capabilities. Users of Vox brands can count on Open AI tech to deliver recommendations and information.

There’s a slant here for advertisers, too. Vox’ proprietary ad platform, Forte, which powers the company’s Concert marketplace. Today’s announcement addresses this part with a promise: “Advertisers will benefit from the OpenAI partnership through even stronger creative optimization and audience segment targeting, leading to even higher campaign performance.”

“We’re thrilled to partner with OpenAI. This agreement aligns with our goals of leveraging generative AI to innovate for our audiences and customers, protect and grow the value of our work and intellectual property, and boost productivity and discoverability to elevate the talent and creativity of our exceptional journalists and creators,” said Jim Bankoff, co-founder, chair and CEO of Vox Media.

“As the media and technology landscapes change, it’s vital that accurate, trustworthy information reaches the public, and this partnership recognizes that human creativity and quality journalism are a key part of responsible deployment of generative AI,” said Pam Wasserstein, president of Vox Media.

“We’re excited to partner with Vox Media to give our audiences the best experiences at the intersection of AI and media. Working together, we can drive forward with innovation while amplifying the work of journalists,” said Brad Lightcap, COO, OpenAI.

Brad Hill