That’s Spotify’s promise to creators as the streaming behemoth launches the Spotify Partner Program, a new monetization system for creators in four continents. (Specifically, US, UK, Canada, and Australia.)
The company emphasizes the allure of its reach — more than 640-million users and 250-million subscribers. There is a dual approach at work also: creators can earn from Spotify’s app, and all other podcast listening platforms when the show is hosted on Spotify. “his dual approach gives creators greater flexibility and control,” Spotify notes, “helping them navigate industry shifts and maintain consistent revenue streams.”
The plan has been tested via a selective rollout starting in November, with three launch partnerships: Smart Money, Happy Hour, The Paranormal Podcast, and The Makeshift Podcast.
This nascent program has earned nearly $8,000 for its participating shows in the seven-week rollout.
