EdisonResearch - RAIN News

Threat to Tik Tok; threat to podcasting?

Posted on January 29, 2025 by Brad Hill

Skirting current politics, Edison Research has reached into its trove of survey data to find a measurement of how podcast consumption would be reduced if political lightning rod Tik Tok were shut down. Continue Reading →

Podcast listeners are young; YouTube is used as much as Apple (Cumulus “Audioscape”)

Posted on April 19, 2022 by Brad Hill

As we continue to prowl through the Audioscape 2022 report from Cumulus Media / Westwood One (see part 1 HERE), we note a few more items of interest. Click through for charts related to listening platforms, consumer characteristics, and age demographics. Continue Reading →

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