How do advertisers regard podcasting as a potential marketing medium? Where are they in that thinking, from discussion to action? Those are the questions addressed in the latest Cumulus Media / Westwood One research — Advertiser Perceptions: The state of podcast advertising, a nine-year tracking study. Click for results, graphs, key points, and a download link. Continue Reading
The recently released Cumulus Media 2023 Audioscape study offers a deep dive into podcasting, smart speakers, and the status of AM/FM radio in those relatively new home speakers. Click through for charts, and a link to the study. Continue Reading
In a sprawling, deeply researched report, Cumulus Media and Signal Hill Insights deliver podcast listener statistics and preferences, and recommendations to podcast advertisers. Continue Reading
In the Q1 earnings report for Cumulus Media, overall revenue increased 15% year-over-year, representing the fifth consecutive revenue gain. In that broad picture, local spot revenue, the traditional radio revenue metric, increased 13%, and digital revenue grew 18%. Naturally, digital revenue received a lot of attention during the call. Click for details and quotes. Continue Reading
As we continue to prowl through the Audioscape 2022 report from Cumulus Media / Westwood One (see part 1 HERE), we note a few more items of interest. Click through for charts related to listening platforms, consumer characteristics, and age demographics. Continue Reading
Cumulus Media / Westwood One has released its 2022 Audioscape bundle of research metrics under the banner of its Audio Active Group brand led by Chief Insights Office Pierre Bouvard. It’s a big book of data; today, we look at the growth of podcast listening share compared to terrestrial radio. Continue Reading
Equity research analyst at B. Riley Securities, Daniel Day, projected growth metrics for the second half of this year, and 2022, for three top radio groups — iHeartMedia, Audacy, and Cumulus Media. His “robust growth estimates” for digital revenue are his most bullish outlooks, with a particular focus on podcasting. Click for details. Continue Reading
Cumulus Media has announced the creation of the Audio Active Group. In the company’s words, it is a “full-service advisory to offer comprehensive insights, media planning, creative, and measurement services for audio advertisers.” The well-known Westwood One blog, edited by Pierre Bouvard, has been renamed. Click for details. Continue Reading
Cumulus Media is announcing a new partnership with Rolling Stone to produce Don’t Let This Flop, a weekly roundup of highlight content, memes, and trends on TikTok. Hosted by two Rolling Stone writers.
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WFAS-AM has moved from the analog band to HD radio while rebranding to AM1230Digital. Cumulus Media subsidiary Westwood One programs the station with News/Talk on weekdays and Sports on weekends. Continue Reading
In its first quarter earnings report this week, Cumulus Media framed a predictable Covid downturn as an upturn in progress. There’s more money in the bank. Podcasting experienced growth in revenue, downloads, and syndication strategy — and was also rebranded. Continue Reading
Cumulus Media-owned Westwood One Podcast Network will rebrand as Cumulus Podcast Network, the change taking place on May 6. Suzanne Grimes, Executive Vice President Corporate Marketing and President, Westwood One, will retain responsibility for the Company’s podcast sales network. The public-facing renaming makes eminent sense. Continue Reading