In a mid-size survey study (156 respondents with census representation) commissioned by insights platform Knit, and produced by Cumulus Media’s AudioActive Group, we learn about effective types of podcast promotion. We capture key learnings, share a few graphs, and link to the whole thing. Continue Reading
Westwood One has released the Spring 2024 Podcast Download report. This continuing study seeks to reveal podcast consumer profiles, preferences, and habits. Collaborators in this ongoing project are Cumulus Podcast Network and Signal Hill Insights. In our first summary dive, we present the study’s key findings — two sets of them, actually.
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“The state of podcasts” — that’s the title of the newest Audioscape study from Cumulus Media. In it, we learn that podcast audience growth is “on a tear,” and podcast audience demographics are favorable to advertisers. We learn about podcast listening hot spots in the U.S., view a timeline of advertiser perceptions of podcasts, and much more. Click through for a review with graphs and download links for the deck and video. Continue Reading
Recent refinancing of debt helped Cumulus Media CEO Mary Berner describe a company with solid gains in a challenging environment. Click for details, quotes, key learnings, and stock chart. Continue Reading
Radio innovation company Super Hi-Fi is promoting the launch of new technology which uses AI to create radio station programming, and has launched its first examples in HD. It is called HLS+. Partners in this technological adventure are Xperi and Cumulus Media. Two new radio stations in Nashville are powered by a combination of human-produced programming elements and AI-produced targeting and assembly. Click for more explanation of this interesting venture. Continue Reading
In a monumental 100-page report, Cumulus Podcast Network and Signal Hill Insights present findings from their Podcast Download — Fall 2023 Report. Click for our first round of coverage. Continue Reading
Pierre Bouvard, Chief Insights Officer at Cumulus Media / Westwood One, is distributing recent analytical work by London-based author and marketing expert Peter Field. It’s a metrics-jammed 25-page presentation. Among the many metrics and charts, we find “mental availability” a compelling and interesting value. Continue Reading
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers from October 13-19, 2023. This work, combined with Triton Digital’s Podcast Metrics study, comprise this annual fall report. YouTube is the star. Click for metrics, graphs, and a download link. Continue Reading
How do advertisers regard podcasting as a potential marketing medium? Where are they in that thinking, from discussion to action? Those are the questions addressed in the latest Cumulus Media / Westwood One research — Advertiser Perceptions: The state of podcast advertising, a nine-year tracking study. Click for results, graphs, key points, and a download link. Continue Reading
The recently released Cumulus Media 2023 Audioscape study offers a deep dive into podcasting, smart speakers, and the status of AM/FM radio in those relatively new home speakers. Click through for charts, and a link to the study. Continue Reading
In a sprawling, deeply researched report, Cumulus Media and Signal Hill Insights deliver podcast listener statistics and preferences, and recommendations to podcast advertisers. Continue Reading
In the Q1 earnings report for Cumulus Media, overall revenue increased 15% year-over-year, representing the fifth consecutive revenue gain. In that broad picture, local spot revenue, the traditional radio revenue metric, increased 13%, and digital revenue grew 18%. Naturally, digital revenue received a lot of attention during the call. Click for details and quotes. Continue Reading