In a monumental 100-page report, Cumulus Podcast Network and Signal Hill Insights present findings from their Podcast Download — Fall 2023 Report. Click for our first round of coverage. Continue Reading
Cumulus Media has published survey results showing that AM/FM promotes podcasts effectively. Three main takeaways are derived from nearly a dozen data-packed slides, documenting the results of the recently conducted Cumulus Podcast Network Promotion Study. Click for takeaways. Continue Reading
In this substantial piece of work, conducted by MARU/Matchbox in April, the focus is on profiling heavy podcast consumers who listen weekly. The survey questions how they listen, their preferred platforms, how video fits in, and their attitudes toward podcast advertising. The result is a rich, multi-faced, detailed portrait of the podcast consumer market. Click for highlights and the study link. Continue Reading
The recently renamed Cumulus Podcast Network engaged Signal Hill Insights for “Podcast Download” — a data report which covers listener behavior, genre engagement, acceptance of advertising, and more. This is one of the most dense and graphic reports we’ve seen. Click for details and the download link. Continue Reading