RAIN Notes: Friday, February 17

Jottings of note:

Pre-Audible … Way Pre

Who started audio books? Go way back before Audible to 1955, when Marianne Mantell began, then in her early 20s, began recording authors reading their own books for a new label called Caedman. Participating writers included T.S. Eliot, Sylvia Plath, William Faulkner, Zora Neale Hurston, Langston Hughes and Gertrude Stein. Mantell died in January, as reported recently by the NY Times. READ  (Thanks to to Larry Miller.)

Taking the Measure

Pierre Bouvard’s latest entry in the Westwood One Blog delivers a detailed roundup of study results (with a linked video) from the recent Association of National Advertisers Audio Summit. It’s about the measurability of audio advertising, mainly as it applies to AM/FM marketing. Emotional resonance and creative effectiveness are thematically front and center, with emphasis on radio’s reach. An unspoken theme is that attribution is not only for digital audio. READ 

End of an Executive Era

Susan Wocjicki, CEO of YouTube, is leaving her position, as announced by her on the YouTube Official Blog. “Twenty-five years ago I made the decision to join a couple of Stanford graduate students who were building a new search engine. Their names were Larry and Sergey.” She calls the move a “step back,” and while her message is not a wholesale retirement announcement, she does say her new focus will be family, health, and personal projects. Neal Mohan will take her place, but with the title of SVP. READ HERE

— Friday, February 17

Brad Hill