SiriusXM invests in Audio Up, grabs a board seat, and signs strategic agreement

SiriusXM notified us of a creative and strategic agreement with podcast production house Audio Up to make podcasts and other types of audio. But there is more to this than the typical co-production deal. SiriusXM also laid $12M on Audio Up and joined the board. We asked Sirius whether an acquisition is in the wind. Continue Reading

SXM Podcast Universe offers an interactive podcast browser for advertisers, with stats

SXM Media, the ad-sales division of SiriusXM’s combined digital audio assets — Pandora, Stitcher, Simplecast, and AdsWizz — launched SXM Podcast Universe, a few weeks ago. It’s a spacey interactive display of podcasts in the SXM network, and their audience characteristics. Today we test-drove it, and found it to be spacey, informative, and fun. Click for details, link, and screnshots. Continue Reading