SiriusXM notified us of a creative and strategic agreement with podcast production house Audio Up to make podcasts and other types of audio. But there is more to this than the typical co-production deal. SiriusXM also laid $12M on Audio Up and joined the board. We asked Sirius whether an acquisition is in the wind. Continue Reading
SXM Media, the ad-sales division of SiriusXM’s combined digital audio assets — Pandora, Stitcher, Simplecast, and AdsWizz — launched SXM Podcast Universe, a few weeks ago. It’s a spacey interactive display of podcasts in the SXM network, and their audience characteristics. Today we test-drove it, and found it to be spacey, informative, and fun. Click for details, link, and screnshots. Continue Reading
SXM Media, the supply-side audio ad sales network of Sirius XM, which bundles inventory in satellite radio and its digital audio subsidiaries Pandora and Stitcher, is launching AQ Academy. Think of “AQ” as audio intelligence (IQ + audio = AQ). Continue Reading
The rationale of branded podcasts is to build an audience around a show which is affiliated with a brand, but avoids outright marketing. In many, the brand is rarely mentioned. SXM packaged a Buick sponsorship production of a bonus episode of “Office Ladies.” Click for audio. Continue Reading
SXM Media, the audio ad network that combines SiriusXM, Pandora, and Stitcher ad-supported content, is now offering podcast transcriptions to help target audiences based on granular subject matter signals. This beta feature is enabled by an AdsWizz tool. Click for details. Continue Reading
SXM Media presented its new face at the IAB Podcast Upfront today. In a session hosted by Lizzie Widhelm (who joined Sirius with the Pandora acquisition) and Sarah van Mosel (who went over with Stitcher), SXM brought a research paper to the virtual event. Click for lots of info. Continue Reading