0

Podcast advertising up 44% from January to June (AdsWizz, IAB Upfront)

Ad tech company AdsWizz presented a raft of data at the IAB Podcast Upfront this week. One key point which caught our attention was the growth in advertising from  January to June — up 44% in that period. Whatever disruptions Covid imposed on the industry, the overall growth trend over six months is startling.  Click through for charts. Continue Reading

0

IAB Podcast Upfront Day 2

The IAB Podcast Upfront continued with Day 2 on Thursday. See our coverage of Day 1 HERE. In this post, we present a running inventory of today’s virtual-event action. Day 2 of the preeminent podcast showcase to advertisers featured nine podcast publishers and networks offering as many different styles of video presentation. Click through for details and quotesl Continue Reading

1

IAB Podcast Upfront: Day 1 notes, pics, Will Ferrell’s laugh line, much more

The IAB Podcast Upfront 2020 expanded during this COVID-limited year to three days, from its traditional one-day theater show. So, thinking about it, not so much COVID-limited and COVID-enhanced. The trade-off? Sacrificing in-person networking for an expanded slate, many more personalities, and a quicker-moving experience. Will Ferrell had the best laugh of the day. Continue Reading