Podcast advertising up 44% from January to June (AdsWizz, IAB Upfront)

Ad tech company AdsWizz presented a raft of data at the IAB Podcast Upfront this week. One key point which caught our attention was the growth in advertising from  January to June — up 44% in that period. Whatever disruptions Covid imposed on the industry, the overall growth trend over six months is startling.

Looking at ad impressions, here is a more detailed view of how the first half of 2020 trended:

Here are the key takeaways from the presentation:

  1. Podcast listening in June was 21% higher than January 2020.

  2. Podcast advertising is up +44% from January to June 2020

  3. 71% of podcast ads were delivered to mobile/tablet devices from January to July 2020

  4. Ads delivered via smart speakers have increased +78% from January to June 2020

  5. 87.9% of podcast ads were delivered to smart speakers with Amazon Alexa voice assistant


Brad Hill