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Fall Podcast Upfront Day 1: A range of presentation styles from podcast networks

The first day of the two-day fall IAB Podcast Upfront occurred today, in a packed four-hour series of 10 presentations. The event, formerly annual and now a twice-a-year, spring-fall occurrence, showcases podcast networks to audio advertising buyers. Click for detailed coverage. Continue Reading

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IAB Podcast Upfront shifts to May in 2021, closer to the video NewFronts

The Interactive Advertising Bureau (IAB) has announced that the annual Podcast Upfront, a fall event in past years (September in 2020), is moving to the week of May 10 in 2021. The idea is to get it closer to the IAB NewFronts (week of May 3), the video counterpart to the podcasting event, “to enable marketers to evaluate their omni-channel investments in an increasingly holistic way.” Continue Reading

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Franchesca Ramsey named host of IAB Podcast Upfront 2020, with co-hosts

The Interactive Advertising¬† Bureau (IAB) has revealed the host of this year’s Podcast Upfront. This year’s event is virtual, and will be hosted by actress and comedian Franchesca Ramsey. The event transpires over three days next week: September 9-11. Three co-hosts will join Ramsey in managing a sprawling presentation of podcast advertising opportunities. Click through for much more detail. Continue Reading

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IAB announces virtual Podcast Upfront, expands format and presenter list

In a dramatic adjustment to COVID-era realities, the Interactive Advertising Bureau (IAB) has planned a different sort of Podcast Upfront than in past years. First, it will be online-only. Second, it will transpire over three days rather than one day. Third, there will be more than 20 presenters, instead of 8-10 as in the past. Click through for dates, list of presenters, and other details. Continue Reading