IAB announces Podcast Upfront location/agenda, returning to in-person hybrid format

The Interactive Advertising Bureau (IAB) has announced the presentation lineup for the Spring 2023 Podcast Upfront. In doing so, we learn that the event will expand from its Covid-era online format to a hybrid in-person/streaming arrangement.

The date is May 11, and the location is Quorum by Convene in Manhattan. See the formal overview HERE.

As always, the event is invitation-only, designed as a podcast showcase for ad buyers. RAIN will be there and continue its industry-leading coverage of this important (and often fun) event. “Podcasting‚Äôs maturity in terms of overall reach, measurement capabilities, and programmatic sophistication will be on display, as will its strength as an influencer medium and its capacity to drive ROI for direct response and brand awareness advertising,” says the IAB.

Nora Ali, CEO & Co-Founder of new entertainment company Mason Media, will host the Podcast Upfront.

The agenda is below. In addition to many major-media stalwarts from past Upfronts, we see newcomers like Zibby Media.

 

Brad Hill