Listeners embrace local shopping: SXM Media to marketers

“As brands continue to refine advertising and marketing plans, it’ll be essential to have a local strategy.” That’s from SXM Media on behalf of its SiriusXM, Pandora, and Stitcher units, in a data infographic directed at marketers.

Shopping locally is more important than ever to consumers, SXM notes. The rationale? “In the wake of the pandemic-related shopping slump and amidst supply chain issues, consumers are eager to invest in small shops and ultimately uplift local communities.”

Four trend points come from a recent study surveying 2,000 18+ listeners, asking about their shopping plans:

  • 76% believe locally owned businesses need more support than ever as a result of the pandemic
  • 43% say supporting local businesses is what’s important to them this year while gift shopping
  • Nearly 6 in 10 listeners plan to shop local for holiday gifts
  • Podcast listeners are 12% more likely to spend locally

Here is the full infographic:


Brad Hill