“As brands continue to refine advertising and marketing plans, it’ll be essential to have a local strategy.” That’s from SXM Media on behalf of its SiriusXM, Pandora, and Stitcher units, in a data infographic directed at marketers.
Shopping locally is more important than ever to consumers, SXM notes. The rationale? “In the wake of the pandemic-related shopping slump and amidst supply chain issues, consumers are eager to invest in small shops and ultimately uplift local communities.”
Four trend points come from a recent study surveying 2,000 18+ listeners, asking about their shopping plans:
- 76% believe locally owned businesses need more support than ever as a result of the pandemic
- 43% say supporting local businesses is what’s important to them this year while gift shopping
- Nearly 6 in 10 listeners plan to shop local for holiday gifts
- Podcast listeners are 12% more likely to spend locally
Here is the full infographic: