Pandora has released its Definitive Guide to Audio. The annual exploration of audio offers a broad snapshot of audio’s value in marketing moving into 2020, as well as promoting Pandora’s own opportunities for audio advertising. Continue Reading
Pandora is applying its dynamic audio ad technology in a partnership with FOX Sports. The campaign, rolling out on September 20, will use the Pandora tools in support of the college football and Thursday Night Football broadcasts. Continue Reading
Stream listening slipped about 2% month-over-month in May, according to the Triton Digital Webcast Metrics Top 20 Ranker. Pandora, leader of the pack, dropped one percent from March, and stayed above 2-million average active sessions. Continue Reading
Pandora announced that a new integration with Amazon’s Alexa voice platform. The latest feature is called Alexa Linking, which will make it easier for listeners to activate Pandora on the Echo collection of smart devices. Continue Reading
Pandora has followed up its Mac desktop app launch in the spring with a new Windows version of the software. Listeners for any of Pandora’s plans can download a dedicated app for its audio service. Continue Reading
Pandora is also getting in on the social media support. The audio company announced that all Pandora users can share content from the platform to their Instagram Stories. Continue Reading
Stream listening gained about 4% month-over-month in April, according to the Triton Digital Webcast Metrics Top 20 Ranker. As always, RAIN views the information through the lens of 6am – midnight, Monday through Sunday. The key metric is Average Active Sessions (AAS), which measures the average number of simultaneous listeners. Continue Reading
A group of streaming services is facing a new patent challenge, the latest in a long line of legal attacks related to vague claims for intellectual property around audio technology. Post Media Systems has filed separate lawsuits against Apple Music, Pandora/Sirius XM, and Google in Illinois. Continue Reading
Pandora has launched a new self-service dashboard for podcast creators to submit their shows to its platform. The audio company officially introduced a podcast hub in December 2018 with the rollout of its Podcast Genome Project to all listeners. Continue Reading
In yesterday’s Q2 earnings call, Sirius XM executives mentioned Pandora 48 times, always with pride, optimism, and ambition — and a bit of detail. When it comes to podcasting, both Pandora and its parent company are committed to growing their footprints in the space, with tactical differences. Continue Reading
Sirius XM released its financial results from the second quarter. “Our company produced outstanding financial and operating results once again this quarter, and I’m pleased by the quick progress we’ve made in integrating Pandora,” CEO Jim Meyer said. Continue Reading
Sirius XM announced that it has inked a deal with Drake. The hugely popular artist is at the center of an extensive new partnership. The deal includes “a dedicated station, curated music, and collaborations with creative talent.” Continue Reading