Infinite Dial 2020: Spotify is narrowing the gap with Pandora, and leading for younger listeners

Online audio has long been one of the central topics in the Infinite Dial survey, both in tracking overall consumption and in monitoring brand rivalries in the U.S. Monthly online audio listening in the U.S. reached 68%, or an estimated 192 million, in 2020. While younger generations have often been the drivers of digital uptake, this time the growth happened in older age groups. Continue Reading


December streaming, and flashback 10 years of RAIN tracking of Triton Digital Webcast Metrics

RAIN has been tracking Triton Digital’s monthly Webcast Metrics Top 20 Ranker for more than 10 years, starting in September 2009. Looking back to that Ranker, we see a couple of interesting things — a trip down memory lane in the growth of streaming. Continue Reading


October streaming level; Pandora & YoY dip (Triton Digital Webcast Metrics)

Stream listening was level in October compared to September, according to the Triton Digital Webcast Metrics Top 20 Ranker. The year-over-year view showed a 4% drop, largely due to Pandora’s six-month gradual slide. Six leading radio streamers and pureplay AccuRadio all notched gains in October. Continue Reading


Pandora listening dips in September; year-over-year remains level (Triton Digital Webcast Metrics)

Stream listening slipped 3% in September, according to the Triton Digital Webcast Metrics Top 20 Ranker, pulled down by Pandora’s key listening metric which dropped 4%. Overall webcast listening in Triton’s top-20 cohort stayed level from the same month last year. Continue Reading