Pandora is celebrating the 5th birthday of the launch of Thumbprint Radio, a playlist based on each user’s “thumbs up” action — a legacy Pandora feature across all usage tiers. The formula mixes thumbed songs with other tracks which Pandora’s… Continue Reading
AdsWizz is trumpeting a major get — Berlin-HQ’d global streamer SoundCloud has chosen the U.S.-HQ’d global ad-tech company AdsWizz to exclusively represent digital audio ad sales in significant European markets. This deal has an in-house feeling; AdsWizz is a subsidiary of Pandora, which is owned by Sirius XM, which also owns 30% of SoundCloud. Continue Reading
by Jeff Umbro
In this week’s column, The Podglomerate CEO Jeff Umbro catches up after a mini vacation, rounding up the latest acquisitions, a prediction, a podcast recommendation, and other topical items. Continue Reading
U.S. stream listening in September was steady as a month-over-month metric following August, according to Triton Digital’s Webcast Metrics Top 20 Ranker. While group leader Pandora dipped by about one percent, gains for iHeartRadio, RADIO.COM, and ESPN helped keep the overall ship on an even keel. Click through for RAIN’s long-term trend chart from 2009 to present. Continue Reading
Pandora launches its end-of-year promotional campaign today, following internal research which showed that 7% more listeners tuned into holiday stations between October 15 and November 15 than during that stretch last year. Pandora launches its end-of-year promotional campaign today, following internal research which showed that 7% more listeners tuned into holiday stations between October 15 and November 15 than during that stretch last year. Click through to see the video, and for more of P’s brand marketing details. Continue Reading
U.S. stream listening in September was steady as a month-over-month metric following August, according to Triton Digital’s Webcast Metrics Top 20 Ranker. While group leader Pandora dipped by about one percent, gains for iHeartRadio, RADIO.COM, and ESPN helped keep the overall ship on an even keel. Click through for RAIN’s long-term trend chart from 2009 to present. Continue Reading
When is an impression an accountable impression? The answer isn’t as simple as you might think, especially for audio ads which play out with duration. Pandora is stepping into potential standardization with an “Audibility initiative,” which it plans to launch in collaboration with Moat, a division of Oracle Data Cloud which measures consumer attention across media channels. Continue Reading
We got word that Dove was advertising on Pandora in an unusual way that seems to interestingly straddle categories. The bath care company (that’s Dove, not Pandora) worked with Studio Resonate, a division of Pandora that self-describes as “An audio-first creative consultancy […] at the crossroads of creative and data, science and sound.” The outcome is something between a music track and a podcast episode. Continue Reading
Pandora’s new Definitive Guide to Audio is a glossy pictorial presentation, embedded with new research stats about streaming listeners and best practices for digital audio advertisers marketing to those listeners. Tons of information, attitude, research, and best practices for digital audio advertisers. Click through. Continue Reading
U.S. stream listening slipped about 3% month-over-month in August, according to the Triton Digital Webcast Metrics Top 20 Ranker. The two leaders, Pandora and iHeartRadio, each slipped a bit from the month before. Click through for other details and RAIN’s unique long-term Webcast Metrics tracker. Continue Reading
U.S. stream listening slipped about 3% month-over-month in July, according to the Triton Digital Webcast Metrics Top 20 Ranker. The two leaders, Pandora and iHeartRadio, each slipped a bit from the month before. Click through for other details and RAIN’s unique long-term Webcast Metrics tracker. Continue Reading
Continuing the cross-channel programming and monetization which has been part of the SiriusXM/Pandora merger from the start, a pR is circulating today which advertises the sponsorship opportunities around the upcoming NFL 2020 season, which will be assertively covered by both platforms. Pandora will carry some curated analysis originating on the SiriusXM NFL Channel, and also program game-time music playlists. Continue Reading