Viacom consumer insights study: “Streaming is the new normal”

Viacom’s music group, comprised of MTV, VH1, and CMT, released summary results of survey exploring how teenagers and adults up to age 40 consume music. A survey population of 1,200 participants submitted to the quantitative study. Streaming was revealed as a mainstream behavior in the survey responses, with 78% of the group having streamed music in the past three months. Continue Reading