UK-based media company Global announced that its DAX digital audio division will be made available to digital outdoor advertisers. DAX will be rebranded from the Digital Audio Exchange to the Digital Ad Exchange with this change in its scope. Continue Reading
DAX, the digital ad exchange of radio company Global, has entered a partnership with Instreamatic.ai, a specialist in voice-activated ads, centered on interactive audio spots. The arrangement will let DAX advertisers place ads with verbal prompts in the mobile apps for streaming audio services such as TuneIn and AccuRadio. Continue Reading
We noticed in Podnews that international media behemoth Global has posted a job opening for Podcast Project Manager. The job seems to be temporary, interim, or trial, and is described as “an initial three-month contract.” Continue Reading
Global, the UK-based media and entertainment conglomerate, announced that it will launch support for podcasts in its Global Player app. The software platform lets listeners tune in to all of Global’s radio brands. Now it will also house a library of 1,500 premium podcasts. Continue Reading
Global continues to stay true to its name with the acquisition of Canadian audio streaming solutions specialist leanStream. As a result of the purchase, Global will launch DAX Canada, bringing its digital audio expertise and providing an ad sales foothold for a new market. Continue Reading
Podcast network HowStuffWorks has partnered with DAX to bring its podcast library to advertisers in the UK. DAX, the digital audio advertising unit of Global, now represents the ad inventory for more than 180 audio platforms. Continue Reading
UK media company Global and its programmatic advertising platform DAX received two certifications from UK-based JICWEBS, an oversight organization focused on developing standards for digital advertising. The specific Global and DAX certifications are for Brand Safety, and absence of Ad Fraud. Continue Reading
Podcast network Wondery announced that it has chosen DAX for its UK ad sales partner. Under the terms of the agreement, Wondery will sell its inventory through DAX, making it available to UK advertisers. Continue Reading
In one of the most interesting and consequential deals we’ve reported this year, UK radio juggernaut Global has acquired U.S. digital audio advertising company AudioHQ. Linked with that, Global will launch DAX, its programmatic audio ad platform, in the U.S., operated by AudioHQ — whose name will change to DAX. We spoke with the principles. Continue Reading
Berlin-based SoundCloud has launched two initiatives in U.K. and Ireland which bring those markets up to speed with the SoundCloud experience in the U.S. First, the SoundCloud Go subscription plan is now available to those audiences. Second, the free-listening service is now supported with advertising, some of which will be supplied by the Global-owned DAX automated platform. Continue Reading