Global continues to stay true to its name with the acquisition of Canadian audio streaming solutions specialist leanStream. As a result of the purchase, Global will launch DAX Canada, bringing its digital audio expertise and providing an ad sales foothold for a new market. The expansion into Canada extends DAX’s global reach to 165 million people streaming digital audio.
The deal will also see leanStream’s chief revenue officer, Chris Nimigon, lead the new DAX Canada business and assume the same job title in that rebranded organization. The transition will include all of leanStream’s sales team members joining DAX Canada. LeanStream’s existing business will also continue to sell its digital streaming services.
“We’ve seen DAX triumph in new markets and demand from advertisers worldwide continues to grow at pace,” Global Chief Commercial Officer Mike Gordon said. “We have been watching the Canadian market for a while now and feel it is ripe for growth. Our vision is to add the DAX data and attribution capabilities to leanStream’s broad publisher portfolio to deliver a world-class audio solution for Canadian advertisers. We are excited to be adding a brilliant new team to DAX and we’re looking forward to making DAX Canada a huge success.”
“DAX is at the forefront of innovation, leading the market in the digital audio space,” said Nimigon. “The demand for digital audio content continues to develop at a significant rate and the launch of this new business presents a fantastic opportunity for the market in Canada to grow. It’s a very exciting time to become part of Global and I’m looking forward to rolling out DAX’s advanced technology – from audience targeting, personalised ads and sophisticated measurement – to our clients and partners across Canada.”