U.K.’s Global acquires AudioHQ which becomes DAX, bringing that programmatic platform to U.S.
In one of the most interesting and consequential deals we’ve reported this year, UK radio juggernaut Global has acquired U.S. digital audio advertising company AudioHQ. Linked with that, Global will launch DAX, its programmatic audio ad platform, in the U.S., operated by AudioHQ — whose name will change to DAX. We spoke with the principles.
Anna Washenko
- Advertising & Monetization , News
- October 12, 2017
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AudioHQ and TuneIn join for exclusive ad partnership
AudioHQ announced that it will be the exclusive reseller for TuneIn’s audio ad inventory in the U.S. through a new multi-year deal. TuneIn has more than 75 million monthly active listeners for its content, including sports, music, news, podcasts, and audiobooks.
Brad Hill
- Acquisitions & Partnerships
- September 15, 2017
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AudioHQ teams with talkSPORT for U.S. distribution and sales
Digital audio sales company AudioHQ announced today an alliance with British sports media company talkSPORT to distribute Premier Leagues football (soccer) match radio coverage, and represent its ad inventory. The distribution will happen on the TuneIn platform — TuneIn has for several years built a broad catalog of radio sports coverage.
- Podcasting , Tech
- February 24, 2017
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AudioHQ and ART19 cement alliance
When AudioHQ announced the release of its original Bronzeville podcast series, one of the forces intersecting in that project was ART19, the podcast tech company which hosts the series. Now, we learn that AudioHQ and ART19 have cemented that relationship, and Sean Carr’s ART19 will be the hosting platform for other AudioHQ productions.
- Advertising & Monetization , Podcasting
- January 25, 2017
- 1 views
Long-awaited AudioHQ-produced drama “Bronzeville” set for Feb. 7 release
The most star-packed podcast we’ve seen, both in the cast and production team, is set for its 10-episode launch on Feb. 7, nearly a year after it was announced. Developed by audio advertising sales company AudioHQ, in collaboration with Cinema Gypsy Productions and TateMen Entertainment, the show is called Bronzeville. With its Hollywood power, the venture might a new benchmark for production value and talent investment in the audio drama category.
- Advertising & Monetization , News
- November 1, 2016
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AudioHQ signs exclusive ad deal with Digitally Imported
AudioHQ has entered a deal to be the exclusive seller of audio advertising inventory for electronic music specialist Digitally Imported. The exclusive partnership is for the United States and will begin in 2017. Digitally Imported joins an AudioHQ client roster that also includes SoundCloud, Slacker, 8tracks, and Triton Digital.
- Acquisitions & Partnerships , Advertising & Monetization , News
- October 18, 2016
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AudioHQ to exclusively rep Triton Digital’s U.S. advertising inventory; Triton sales team joins AudioHQ
In a major agreement that seeks to advance online audio advertising generally, as it helps two companies reach their business goals, Triton Digital and AudioHQ are announcing today that AudioHQ will be the exclusive seller of Triton’s ad inventory in the U.S. It is a multi-faceted deal that sees Triton’s ad-sales team move over to AudioHQ.
AudioHQ to launch first original audio series with Laurence Fishburne and Larenz Tate
We received word from AudioHQ of a new on-demand audio series to start this fall. It is the first original podcast program developed by the digital audio ad sales company. Partnering with AudioHQ are Laurence Fishburne through his Cinema Gypsy Productions company, and Larenz Tate’s TateMen Entertainment company.
- Advertising & Monetization
- October 14, 2015
- 0 views
AudioHQ and AccuRadio deepen relationship to exclusive repping
AudioHQ announced today that a year-long business relationship with AccuRadio is entering a new a deeper phase. The audio ad sales company becomes exclusive third-party representative for AccuRadio.
- Acquisitions & Partnerships , News
- August 20, 2015
- 1 views
AudioHQ enters content creation with talent agency partnership
AudioHQ has announced a partnership with talent agency Paradigm to create long-form digital audio content. The two companies will collaborate on developing, distributing, and selling this on-demand audio programming along the traditional Hollywood studio model, which the two companies say is a new approach at large scale.
- Advertising & Monetization , Tech
- June 18, 2015
- 0 views
AudioHQ and Slacker partner for “In-Home” ad network
Digital audio ad sales company AudioHQ announced today a new “In-Home” targeted ad network. Slacker Radio is the launch partner. the marketing opportunity is reaching listeners in the home, streaming audio through Sonos, Roku, and other connected devices.
- Acquisitions & Partnerships
- May 19, 2015
- 0 views
MixRadio launches iOS and Android apps; AudioHQ is exclusive ad rep
Until today, MixRadio was available only on Microsoft desktop and mobile platforms. Today, the Internet radio service expands to Android and Apple devices. AudioHQ announced that it has entered into an exclusive ad-repping deal for all U.S. inventory across platforms.
