Wondery teams with DAX as UK ad sales partner

Podcast network Wondery announced that it has chosen DAX for its UK ad sales partner. Under the terms of the agreement, Wondery will sell its inventory through DAX, making it available to UK advertisers.

“Wondery is an ideal partner for DAX. With their selection of popular podcasts, this new partnership creates an exciting proposition for UK advertisers,” said Ollie Deane, director of commercial digital at DAX parent Global. “The deal not only means that Wondery will benefit from DAX’s reach in the UK but also, by teaming up with DAX, advertisers can measure and track the impact of their audio in a way that’s never been done before.”

“Every month, millions of listeners in the UK are tuning into podcasts, just like US listeners are,” Wondery Founder and CEO Hernan Lopez said. “We’re thrilled to be working with DAX to maximise revenues for our shows, while giving our listeners locally relevant ads.”

Anna Washenko