Digital audio ad platform DAX has announced an agreement with Audiomack, a crowdsourced music streaming platform, to exclusively represent U.S. ad sales.
Audiomack serves about 20-million monthly active listeners (MAUs). Adding that reach to DAX’s existing portfolio brings the number to 115-million MAUs that DAX can target for advertisers. At the same time, DAX notes, the Audiomack deal strengthens DAX’s base of Gen Z and Millennial audience.
Audiomack is a free service for music and audio creators, positioned competitively against SoundCloud. It advertises free unlimited-upload accounts as a key differentiator.
The partnership will also see DAX integrate advanced proprietary technology, Listener Insight ID (LIID) with Audiomack’s first party data targeting capabilities, to measure the performance of digital audio advertising campaigns. Audiomack advertisers on DAX will now have the ability to optimise campaign performance in real time, based on LIID learnings, in addition to deeper post-campaign insights.
“DAX has a proven track record of innovation and brings new approaches in the sales and technology arena to our streaming network” said David Macli, Founder of Audiomack. “This partnership will give advertisers an effective means to reach our highly-engaged and loyal audience, and we’re excited to reap the benefits of the partnership.”
“Audiomack brings a diverse audience base to DAX, with particular growth in Millennials and Gen Z listeners, commented Matt Cutair, CEO of DAX U.S. Audiomack’s powerful creator community and loyal audience base is a welcomed addition to DAX’s portfolio.”