After releasing its Infinite Dial Australia 2019 report, Edison Research and Triton Digital have turned their focus to the north. The duo shared a preview of the results from the Infinite Dial Canada report, the second time this survey has polled the country.
As with the latest responses in Australia, the preview highlighted growth for both smart speakers and podcasting in Canada. Awareness of smart speakers among Canadian adults rose to 65%. Ownership rates also jumped upward, with 43% of smart speaker owners reporting that they own two of the devices, compared with 15% last year.
Podcasting also saw increases among respondents. More than a third (36%) of the adult population in Canada had listened to a podcast in the past month, up from 28% in last year’s results.
The full results will be shared in a webinar on May 21 at 2 pm Eastern. Register for the event here.