iHeartMedia announced that it has acquired Jelli, a specialist in programmatic audio advertising for radio and the creator of the SpotPlan platform. Jelli’s technology has been pivotal as audio moves toward programmatic buying and selling. Its work has been especially relevant to the broadcast industry. Continue Reading
Ad agency buyer Horizon Media has expanded its relationship with Jelli, the programmatic ad platform for radio. The latest development will see Horizon using Jelli’s SpotPlan demand-side platform, becoming the first media agency to power all of its programmatic radio ad buying operations for several of its clients agency-wide. Continue Reading
iHeartMedia announced a new partnership with ad tech company Jelli and Foursquare, a location-centric business tech operation, to launch a new attribution product for broadcast radio. This technology will offer improved campaign measurement and real-world attribution data to advertisers. Continue Reading
Programmatic specialist Jelli has announced several developments for its executive leadership. First, the company hired Rich Knopke as chief revenue officer. He will lead efforts to grow revenue and expand strategic relationships with radio broadcasters and digital audio publishers. Continue Reading
Jelli, programmatic radio ad buying platform, announced a new update to its service. SpotPlan 2.0 reflects feedback from major media buying agencies and is designed to improve the progress of demand-side programmatic ad buys. Jelli promises an average ROI improvement of 20% via its latest tools compared with traditional buying methods. Continue Reading
Programmatic technology company Jelli announced an expansion for its offices. It has opened two new offices, one in New York City and one in Boise, Idaho. Jelli also hired streaming advertising veteran Eric Ronning, to run operations in NYC as its new vice president of strategic accounts. Continue Reading
One day after Cumulus-owned Westwood One announced it was bringing Cumulus radio station commercial inventory into the programmatic era via Katz Expressway, Katz unleashed another press announcement outlining the scope of its programmatic radio market. Continue Reading
Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading
Early this morning Jelli released a progress report of its SpotPlan programmatic buying platform, timed to coincide with RAIN Summit Nashville and the RAB/NAB Radio Show this week in Nashville. RAIN News spoke with Jelli CEO Mike Dougherty about how the programmatic market has grown since the announcement of SpotPlan in March, and its launch in April. Continue Reading
Jelli has launched a demand-side platform for buying broadcast radio ads. Called SpotPlan, the technology intends to make buying inventory programmatically in the iHeartMedia network, and the Katz Expressway network, quicker, easier, and more precise. Continue Reading
Brief news items and worthy reads from around the web: Pandora is using social to think local; Jelli co-founder explains how programmatic works; Russian government could assume royalty collection duties. Continue Reading
Jelli announced this morning the closure of a $21-million funding round. investors includ Relay Ventures, Intel Capital, First Round Capital, iHeartMedia, and Universal Music Group. Jelli has raised $37.6-million in venture funding starting with a $2-million seed round in January, 2010. Continue Reading