Horizon Media - RAIN News

Jelli and Horizon Media expand partnership for programmatic advertising

Posted on November 6, 2018 by Anna Washenko

Ad agency buyer Horizon Media has expanded its relationship with Jelli, the programmatic ad platform for radio. The latest development will see Horizon using Jelli’s SpotPlan demand-side platform, becoming the first media agency to power all of its programmatic radio ad buying operations for several of its clients agency-wide. Continue Reading →

Audience targeting by mood developed by Horizon Media

Posted on February 23, 2015 by Brad Hill

Media services agency Horizon Media has announced that it is developing new ways of targeting listening audiences, based on listener mood. The mood-based audience segmenting is mainly for radio buying, but Horizon indicates that Internet radio could use the new technology too. Continue Reading →