Anna Washenko
- Advertising & Monetization , Podcasting
- December 16, 2019
- 0 views
Acast secures new hire for programmatic expertise
Podcast company Acast announced a new hire to expand its efforts in programmatic advertising. Michael Bayston has joined the business as its programmatic director for the EMEA region.
- Advertising & Monetization
- September 10, 2019
- 0 views
Katz Media group launches new unit for programmatic audio sales
Katz Media Group, a top media sales group, announced that it is launching a division for programmatic sales of digital audio. The new Audiology by Katz unit offers inventory across more than 120 connected devices and smart speakers.
Brad Hill
- AM/FM/HD/Satellite , Tech
- August 6, 2019
- 0 views
Townsquare Media Q2 earnings: Revenue gains, spiking stock, and digital initiatives
Townsquare Media’s Q2 earnings call was hosted this morning by CEO Bill Wilson and EVP/CFO Stuart Rosenstein. In it, the radio group reinforced its primary identity as a “premier local and digital marketing solutions company.” As in the Q1 report, Townsquare’s digital initiatives led the company’s business.
- Advertising & Monetization , Podcasting
- November 29, 2018
- 0 views
Omny Studio teams with Rubicon Project for programmatic video pre-roll ads
Omny Studio, the audio publishing platform, has entered a programmatic advertising partnership with Rubicon Project. This deal will see Omny Studio offering pre-roll video advertisements for podcast listens on the web. Customers will be able to connect their shows to Rubicon Project’s video advertising marketplace, adding a new monetization option for podcasters under Omny’s umbrella.
- Advertising & Monetization , Metrics & Research
- November 28, 2018
- 1 views
2019 programmatic advertising could be $84B industry, as audio builds
Programmatic advertising is likely to continue an upward trajectory, commanding a projected 65% of all money spent on digital media in 2019. That’s the figure given by market research from Zenith Media. Programmatic audio is participating in the programmatic momentum to varying degrees.
- Acquisitions & Partnerships , Advertising & Monetization
- November 19, 2018
- 0 views
iHeartMedia acquires Jelli
iHeartMedia announced that it has acquired Jelli, a specialist in programmatic audio advertising for radio and the creator of the SpotPlan platform. Jelli’s technology has been pivotal as audio moves toward programmatic buying and selling. Its work has been especially relevant to the broadcast industry.
RAIN News Staff
- Advertising & Monetization , Podcasting
- November 8, 2018
- 0 views
Targetspot to launch all-in-one Podcast Marketplace in December
Digital audio advertising platform Targetspot has announced its upcoming Podcast Marketplace, an all-in-one ad marketplace for connecting podcast producers with advertising revenue sources. This venture will start in December when the new platform will open to Targetspot’s existing premium publishers and partners. That launch effort will represent 100-million monthly podcast downloads. It will eventually open to all podcast producers.
- Advertising & Monetization
- November 6, 2018
- 1 views
Jelli and Horizon Media expand partnership for programmatic advertising
Ad agency buyer Horizon Media has expanded its relationship with Jelli, the programmatic ad platform for radio. The latest development will see Horizon using Jelli’s SpotPlan demand-side platform, becoming the first media agency to power all of its programmatic radio ad buying operations for several of its clients agency-wide.
- Advertising & Monetization
- October 3, 2018
- 0 views
SoundCloud signs exclusive ad sales deals with Pandora, DAX
SoundCloud has entered into new new ad sales partnerships for two major markets. The audio company has chosen Pandora for exclusive advertising and sales representation in the U.S., and it has resigned DAX to be its exclusive partner in the UK.
- Advertising & Monetization , News , Podcasting
- June 4, 2018
- 2 views
Podbean debuts internal programmatic ad platform
Podbean has launched its own supply-side platform for programmatic advertising. Its new PodAds service will offer targeted ad buys that are dynamically inserted into podcasts hosted on the network. Advertisers and media buyers can use PodAds to set their ad budget and select the shows to run them on by their desired geographic and category areas.
- Advertising & Monetization , News
- May 31, 2018
- 0 views
Google moves into programmatic audio ads with DoubleClick expansion
Google has made a move into programmatic audio advertising. The tech giant announced that audio ads are now available to all customers of its DoubleClick Bid Manager. The demand-side platform is rolling out the audio support with inventory from Google Play Music, Spotify, SoundCloud, and TuneIn. Pandora is slated to be added soon.
- Advertising & Monetization , Metrics & Research , News
- April 27, 2018
- 1 views
Automotive is leading growth in programmatic ad spending on audio/TV
FreeWheel Advertisers, formerly known as STRATA, has released results from its latest quarterly agency survey, which details opinions and outlooks for programmatic advertising. The most recent results point to growing adoption of programmatic technology across media.
