Katz Media Group, a top media sales group, announced that it is launching a division for programmatic sales of digital audio. The new Audiology by Katz unit offers inventory across more than 120 connected devices and smart speakers. It is available with self-service and managed-service options, and has integrations with multiple demand side platforms. David Krulewich, senior viec president of programmatic sales for Katz Digital, will lead the new division.
“The addition of Audiology is part of Katz’s ever-expanding position in the digital marketplace,” Katz Media Group CEO Mark Gray said. “This new digital audio programmatic sales division enables us to continue to invest even more time and resources into evangelizing audio on behalf of our partners in the rapidly expanding programmatic space.”
“With digital audio now the number one form of mobile media consumption, no programmatic media campaign is complete without a digital audio component,” said Scott Porretti, executive vice president of Katz Digital. “Audiology by Katz gives brands the solution they need to execute effective data-driven, scalable programmatic audio campaigns.”