Triton Digital announced a podcast-focused partnership with FOX News Radio. The deal will emphasize creating advertising opportunities for the FOX News Podcast Network roster of shows.
Under the terms of the agreement, FOX’s podcasts will take advantage of Triton’s audio advertising technology, such as inserting targeted ads into original shows and distribution to platforms including Apple Podcasts, Google Podcasts, TuneIn, and Stitcher. FOX News Radio will also leverage Triton’s tools to turn its daily programs into full-length podcasts. They include hit series such as, The Candidates with Bret Baier, which will return for a second season tied to the 2020 election, The Brian Kilmeade Show and The Guy Benson Show. They will become ad supported full-length podcasts.