Katz Media, a national media sales organization, announced several personnel updates to its digital arm. “The interest and demand for audio solutions is growing, and we are evolving our offerings, structure and dedicating more resources to support Katz’s overall mission to increase revenue on behalf of our partners,” CEO Mark Gray said. Continue Reading
Katz Media Group, a top media sales group, announced that it is launching a division for programmatic sales of digital audio. The new Audiology by Katz unit offers inventory across more than 120 connected devices and smart speakers. Continue Reading
Voxnest announced the launch of a new digital audio ad marketplace to help brands and advertisers secure spots on podcasts. The Voxnest Audience Network is an international marketplace for in-audio advertising inventory that will allow buyers to reach targeted audiences with buys of content bundles curated by proprietary data. Continue Reading
Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading
Geico became the first advertiser to place a buy on Expressway from Katz, the Jelli-powered programmatic platform for broadcast radio spots. The announcement from Horizon Media, which piloted the transaction, claims Geico’s campaign as the first-ever live programmatic buy for spot radio. Continue Reading
Katz Media Group’s interactive division Katz 360 is being relaunches as PROXi Digital (Katz had made its rebranding intentions public by November of last year, see RAIN here). PROXi will reportedly offer online, mobile, and audience-targeting ad products both in… Continue Reading