Voxnest announced the launch of a new digital audio ad marketplace to help brands and advertisers secure spots on podcasts. The Voxnest Audience Network is an international marketplace for in-audio advertising inventory that will allow buyers to reach targeted audiences with buys of content bundles curated by proprietary data. Katz Media Group is the first company to sign onto the VAN platform. It reaches more than 180 million monthly users, including more than 4,000 radio stations and a large digital audio footprint.
“With VAN, we’re eliminating one of the biggest barriers to podcast advertising adoption among many big brands and agencies – it’s simply not ‘mass’ enough,” Voxnest President Francesco Baschieri said. “Now, instead of manually purchasing inventory in the few shows that have the listener numbers they’re looking for, advertisers can programmatically purchase impressions from the audiences they want. They’re just across a number of different shows.”
“Katz is excited to be the first partner to incorporate the Voxnest Audience Network into its rapidly expanding podcast offering, PodKatz,” said, Scott Porretti, EVP of digital at Katz Media Group. “We share Voxnest’s belief that bringing advertiser’s targeted scale will accelerate the growth in the podcasting marketplace. VAN will prove to be a great complement to PodKatz as we work to meet the increasing needs of advertiser demand in this space.”
VAN will allow brands to buy impressions based on audience demographics across several podcasts. The company said its bundle approach will also benefit podcast producers by providing revenue streams, even for smaller shows.