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Targetspot to launch all-in-one Podcast Marketplace in December

Digital audio advertising platform Targetspot has announced its upcoming Podcast Marketplace, an all-in-one ad marketplace for connecting podcast producers with advertising revenue sources. This venture will start in December when the new platform will open to Targetspot’s existing premium publishers and partners. That launch effort will represent 100-million monthly podcast downloads. It will eventually open to all podcast producers. Continue Reading

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TargetSpot to exclusively rep streaming audio ad sales for Entercom

TargetSpot and Entercom have entered a deal that will see TargetSpot act as Entercom’s exclusive third party national ad sales representative for streaming audio. The partnership aims to offer a brand-safe environment and positive experience for listeners. TargetSpot will also provide targeting and analytics capabilities for improved campaign effectiveness. Continue Reading

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TargetSpot partners with LiveRamp for data to bridge audiences in digital audio

Digital audio advertising platform TargetSpot announced an alliance with LiveRamp, a tech company that helps advertisers connect with targeted audience segments. The deal becomes part of a complex data ecosystem which lifts streaming audio above linear audio in its ability to target precise audience groups and satisfy advertiser demand for data-rich audio campaigns. Continue Reading