Targetspot has announced a new sales director for the company’s Toronto office, which was opened last year as part of an international expansion. Mark Kates, who has held executive sales positions in several organizations since 2004, will lead Targetspot’s Canadian digital audio ad sales initiatives. Continue Reading
Digital audio advertising platform Targetspot has announced its upcoming Podcast Marketplace, an all-in-one ad marketplace for connecting podcast producers with advertising revenue sources. This venture will start in December when the new platform will open to Targetspot’s existing premium publishers and partners. That launch effort will represent 100-million monthly podcast downloads. It will eventually open to all podcast producers. Continue Reading
Digital audio advertising platform TargetSpot has opened a new office focused on building its capabilities for reaching multicultural audiences. The company has also hired Rudy Balderrama to head up the new location in Los Angeles. Continue Reading
Digital audio advertising platform TargetSpot announced today the opening of an office in Toronto, as it continues a global expansion. The Canadian office is in Toronto, and the recently hired Nora Wallace has been appointed to lead it as Sales Director. Continue Reading
Digital audio advertising company Targetspot announced that it is expanding its monetization tools into Latin America. Broadcasters in Mexico, Argentina, Colombia, Chile, and Peru are now eligible to use the company’s platform. Continue Reading
TargetSpot and Entercom have entered a deal that will see TargetSpot act as Entercom’s exclusive third party national ad sales representative for streaming audio. The partnership aims to offer a brand-safe environment and positive experience for listeners. TargetSpot will also provide targeting and analytics capabilities for improved campaign effectiveness. Continue Reading
TargetSpot announced that it will be the exclusive digital audio ad network partner for MeTV Music, the streaming audio counterpart to television network MeTV. In this capacity, TargetSpot will be the third party digital audio sales network for all the streaming inventory on MeTV Music. Continue Reading
TargetSpot has announced a partnership with AppNexus, an independent advertising technology company for real-time sale of digital advertising. This arrangement will see AppNexus advertising partners able to programmatically buy targeted digital audio ads from TargetSpot’s inventory. Continue Reading
Fox News show The Five has launched a new podcast through a partnership with TargetSpot. The involvement of digital audio ad company TargetSpot means that The Five audio show will be free to listeners and supported by advertisements. All of Fox News’ other program podcasts are available only by paid access. Continue Reading
In a major alignment of forces in the streaming audio advertising realm, TargetSpot announced that it has reached agreement with Spanish Broadcast System (SBS) to be the exclusive third-party representative of SBS streaming inventory. Continue Reading
Digital audio advertising sales and technology company Targetspot is announcing a new ad-serving and analytics platform called TargetSpot Passport. the platform is native to streaming audio publishers — TargetSpot lives alongside Radionomy and SHOUTcast as subsidiaries of media giant Vivendi. Continue Reading
Digital audio advertising platform TargetSpot announced an alliance with LiveRamp, a tech company that helps advertisers connect with targeted audience segments. The deal becomes part of a complex data ecosystem which lifts streaming audio above linear audio in its ability to target precise audience groups and satisfy advertiser demand for data-rich audio campaigns. Continue Reading