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Targetspot to integrate Tru Optik’s Household Graph data platform for audience targeting

Starting in February, ad-tech company Targetspot will integrate Tru Optik’s identity resolution platform, offering Targetspot advertisers enhanced targeting of ads to U.S. homes. Through this integration, buyers and sellers are able to identify and segment audiences across mobile and streaming audio devices, including smart speakers. Click through for details of both companies. Continue Reading

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Targetspot brings in Mario Cabanas as COO, and two more executive hires

Through its parent company AudioValley, Targetspot has announced the hiring of mario Cabanas as Chief Operating Officer. The notice comes with confident language around Targetspot’s resilience during and following COVID-19. Two other directorial hires accompany the announcement. Furthermore, AudioVally lists 15 open roles located in Europe on its jobs page. Continue Reading