Starting in February, ad-tech company Targetspot will integrate Tru Optik’s identity resolution platform, offering Targetspot advertisers enhanced targeting of ads to U.S. homes. Through this integration, buyers and sellers are able to identify and segment audiences across mobile and streaming audio devices, including smart speakers. Click through for details of both companies. Continue Reading
Through its parent company AudioValley, Targetspot has announced the hiring of mario Cabanas as Chief Operating Officer. The notice comes with confident language around Targetspot’s resilience during and following COVID-19. Two other directorial hires accompany the announcement. Furthermore, AudioVally lists 15 open roles located in Europe on its jobs page. Continue Reading
The JACK brand, one of the few remaining independent commercial radio groups in the UK, is announcing a deal with Targetspot which will allow advertisers to access JACK’s digital audio inventory programmatically for the first time. Continue Reading
Sonos introduced a new content hub for ad-supported lean-back listening last month, and now we’ve learned more about what’s happening behind the scenes. Sonos tapped Targetspot for an exclusive global sales partnership for Sonos Radio. Continue Reading
Targetspot, a division of AudioValley, has launched a new tool called Passport Explore, a platform that allows any digital audio player to manage advertising campaigns. This service can set up local, national, and international advertising campaigns across any type of digital audio, including streaming, webradio, and podcasts. Continue Reading
Targetspot has entered a partnership with Radio France in support of the broadcaster’s public health campaign. Beginning in November, Radio France launched a geographically targeted health prevention campaign in its podcasts. Continue Reading
Targetspot sent us a note that the company has hired David Sasson to enhance the company’s U.S. sales presence, focused on the northeast. Sasson has filled executive sales positions at IGA worldwide, Tribune Publishing Company, and Nexstar Digital. Continue Reading
In a completion of an initiative started earlier this year Radionomy has announced a merger with Shoutcast, effectively shutting down the former and offering producers migration to an upper tier of Shoutcast called Shoutcast for Business. Continue Reading
Digital audio business Targetspot announced a partnership with Cuebiq, a company specializing in location intelligence and measurement. The deal will focus on providing U.S. advertisers with tools to measure how digital audio campaigns drive traffic to brick-and-mortar storefronts. Continue Reading
Targetspot has entered a new audio ad sales partnership with Deezer. With this deal, Targetspot will be the exclusive source for purchasing the audio inventory for the streaming service in the United States, Canada, the Netherlands, Spain, and Italy. Continue Reading
Targetspot announced a new promotion for its North American branch. Dominick Milano has been promoted to senior vice president of sales and business development for North America. Continue Reading
Digital audio ad platform Targetspot has partnered with Signal, a provider of data onboarding and real-time identity resolution technology. Through this partnership, Targetspot will launch a new Identity-Driven Listener ID that will help U.S. advertisers to target their audio messages. Continue Reading