Targetspot launches Targetplay; audio advertising in gaming

Targetspot is commiting to building upon and growing the gaming and in-app advertising category for audio. Most recently comes the announcement that the ad-tech company has launched Targetplay.

The new division is led by UK Country Director and RAIN Summit presenter Adam Pattison. He announced Targetplay at the recent  Gamesforum Barcelona event.

“Gaming and in-app environments offer really exciting opportunities for all advertisers. Brands with an established audio strategy will be attracted to the new, incremental, and highly engaged audience reach the medium provides. Those brands newer to audio or without an existing audio strategy will find interesting new advertising formats that help bridge the gap between audio and visual media.” –Adam Pattison, Global Head of Targetplay

The company plans to maintain and establish partnerships with existing vendors like Audiomob, Odeeo and Aequus while investigating and building proprietary technology as necessary.

While the main goal of Targetplay is to offer new advertiser and publisher opportunities within the Gaming and In-App ecosystem, the new division will also serve as an innovation hub within Targetspot, “where new advertising formats and attribution technology will work hand in hand to bring audio into the performance space,” according to company PR.

“Targetspot was always a pioneer in the audio industry and with this division we maintain our vision of opening new possibilities in the audio advertising industry. Performance advertising within the app economy is a $120bn industry and we see no reason why audio cannot offer alternative means of consumer engagement performance.”  –Mario Cabanas, General Manager at Targetspot.


Brad Hill