Sonos introduced a new content hub for ad-supported lean-back listening last month, and now we’ve learned more about what’s happening behind the scenes. Sonos tapped Targetspot for an exclusive global sales partnership for Sonos Radio.
Targetspot will help advertisers tap into this new Sonos Radio audience, both programmatically and directly through its global sales force. Sonos has more than 29 million devices in more than 10 million homes globally.
“This is a very important partnership for the Group as it further vindicates Targetspot’s technological value proposition and business development model worldwide,” said Alexandre Saboundigan, CEO of Targetspot parent company AudioValley. “Our monetisation solution enables discerning advertisers to target the right audience at the right time, all within a secure environment. In addition to this technological expertise, our international presence is a genuine advantage in this market. This partnership is a major milestone in the success of our business which, combined with the talks underway with new partners in the sector, cements my confidence in our ongoing expansion.”