Starting in February, ad-tech company Targetspot will integrate Tru Optik’s identity resolution platform, offering Targetspot advertisers enhanced targeting of ads to U.S. homes. Through this integration, buyers and sellers are able to identify and segment audiences across mobile and streaming audio devices, including smart speakers.
TruOptik’s lead product in this deal is the Household Graph, an identity resolution dataset that covers over 80-million U.S. homes. The pitch here is that advertisers will have advanced audio targeting capabilities that result in precise, effective and cost-efficient advertising campaigns across mobile, smart speakers and even gaming consoles.
Tru Optik’s marketing promotes “unmatched scale, accuracy and privacy compliance.”
Targetspot is a division of AudioValley, and is a pioneer in streaming, digital audio advertising, and programmatic tech. The company serves over 2,000 brands and publishers, with more than two billion monthly digital audio impressions across North America, Europe and Asia.
“Tru Optik is the ideal partner to complement Targetspot’s multidimensional approach to digital audio,” said Richard Kosinski, EVP of Sales for Tru Optik. “We’re helping Targetspot both understand their audience composition and activate tens of thousands of audience segments across their aggregated publisher supply of streaming audio and podcasts, leading to better client outcomes.”
“The partnership with Tru Optik is a perfect addition to a year of evolution and enhancements in Targetspot’s offering,” said Dominick Milano, SVP/Sales & Business Development, North America at Targetspot, and RAIN Summit speaker.”By matching our multidimensional audience against Tru Optik’s Household Graph, Targetspot will be uniquely positioned to offer household level addressability, both third-party and first-party data, tied directly to our inventory partners. This will ensure that Targetspot can offer the highest scale and accuracy possible, in both targeting and reporting.”
“The opportunity to further enhance and inform our negotiations utilizing a data-driven strategy to engage consumers not only supports the evolution of audio but more importantly helps us deliver our client’s message to the desired consumer,” said Lauren Russo, EVP Managing Partner, Audio Investment at Horizon Media. “The collaboration between Targetspot and Tru Optik will allow us to connect with those audiences in a one-to-one environment.”