Tru Optik, a TransUnion company, is announcing today a partnership with WideOrbit, the solutions provider for digital audio, broadcast, and TV. Tru Optik’s Data Marketplace will be integrated into WideOrbit’s Digital Suite to bring enhanced audience targeting to streaming radio and podcast advertising. Continue Reading
Starting in February, ad-tech company Targetspot will integrate Tru Optik’s identity resolution platform, offering Targetspot advertisers enhanced targeting of ads to U.S. homes. Through this integration, buyers and sellers are able to identify and segment audiences across mobile and streaming audio devices, including smart speakers. Click through for details of both companies. Continue Reading
Triton digital is sending out an interesting announcement this morning: The company has linked up with Tru Optik Political Data Cloud to offer digital audio advertisers audience targeting by political inclination. These segments include Leaning Democrat, Leaning Independent, Leaning Republican, Swing Voters, and Undecided. It’s easy to imagine that the availability of these targeted segments could bring more political ads into digital audio during this election season. Continue Reading