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WideOrbit selects Tru Optik Data Marketplace to power streaming audio / podcast audience targeting

Tru Optik, a TransUnion company, is announcing today a partnership with WideOrbit, the solutions provider for digital audio, broadcast, and TV. Tru Optik’s Data Marketplace will be integrated into WideOrbit’s Digital Suite to bring enhanced audience targeting to streaming radio and podcast advertising.

WideOrbit’s Digital Suite is a cross-media platform for distributing and monetizing digital inventory on any device, supporting live-stream, time-shifted and on-demand content. The Tru Optik Data Marketplace integration will help WideOrbit expand their clients’ advanced audio targeting capabilities.

“Streaming audio advertisers are looking for audiences, ease of transaction and data. Buyers today are increasingly looking for specific audience segments,” said John Morris, Vice President, Digital Suite, at WideOrbit. “Our partnership with Tru Optik allows us to make that audience data actionable through both programmatic and our publisher’s own direct-sold audio inventory.”

“At-home audio streaming is the new ‘drive time’ radio and a key component of the connected home,” said Michelle Swanston, Chief Client Officer for Tru Optik. “This integration will enable WideOrbit clients to reach their target audiences across smart speakers and other connected devices.”

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Brad Hill

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