Triton partners with Tru Optik to add political leanings to digital audio audience targeting

Triton Digital is sending out an interesting announcement this morning: The company has linked up with Tru Optik Political Data Cloud to offer digital audio advertisers audience targeting by political inclination. These segments include Leaning Democrat, Leaning Independent, Leaning Republican, Swing Voters, and Undecided. Naturally, these political data segments can be paired with existing demographic, behavioral, and interest-based parameters for even greater targeting precision.

According to Tru Optik, digital media accounted for less than 15% of ad spending in the 2016 presidential election, but is expected to more than double in the 2020 presidential election. It’s easy to imagine that the availability of these targeted segments could bring more political ads into digital audio during this election season.

“We’re proud to be powering a truly pivotal moment in political campaign advertising,” said John Rosso, President, Market Development, Triton Digital, “As a result of being able to target, reach and connect with listeners on such a personal level, ad effectiveness will significantly increase in terms of performance and engagement, which will undoubtedly attract more political advertisers to streaming audio throughout the 2020 election cycle and beyond.”

“Identifying and targeting voters with precision is critical to political campaign success,” said Richard Kosinski, Executive Vice President, Sales, Tru Optik. “Where the media has become increasingly fragmented and politics have become more mainstream, it’s invaluable to reach voters on any device, anytime, and anywhere with relevant content communication, and we’re excited to be a part of it.”

Tru Optik calls its business “identity resolution,” and the company operates across the streaming media ecosystem.


Brad Hill