Targetspot partners with The JACK Brand to market digital audio ad inventory

The JACK brand, one of the few remaining independent commercial radio groups in the UK, is announcing a deal with Targetspot which will allow advertisers to access JACK’s digital audio inventory programmatically for the first time.

Across the JACK brand’s five radio stations — comprising national stations Union JACK Radio and JACK Radio, alongside award-winning Oxfordshire stations JACKfm, JACK2 Hits and JACK3 & Chill — the partnership will now offer advertisers and brands the opportunity to purchase JACK’s digital audio inventory exclusively through Targetspot, leveraging the company’s expertise in digital audio, including direct and programmatic sales capabilities. The partnership was facilitated by Triton Digital®, the global technology and services leader to the digital audio and podcast industry. The JACK brand utilises Triton’s audio streaming network (CDN) to deliver their audio content online, and their Audio SSP to make their online audio inventory available to media buyers around the world through both open and private marketplace deals.

This partnership also represents the first specifically UK publisher for Targetspot, whose current global client roster includes Sonos, Deezer, SoundCloud and Audioboom. The combined proposition brings together Targetspot’s targeting and programmatic capabilities and the JACK brand’s unique and innovative content, providing advertisers with the opportunity to connect to attractive digital audiences who are listening to the unique programming content created across the JACK brand.

Hamish Law, Head of National Sales and Digital at JACK, said: “This partnership is a natural progression for JACK, which has continued to grow its audience across the Group year-on-year, offering an opportunity to tap into a highly engaged audience who are listening to the type of content which cannot be found elsewhere. Through our partnership with Targetspot, we are now able to drive new revenue streams for the business with an inventory that provides a truly exciting opportunity for brands and advertisers.”

Adam Pattison, MD at Targetspot UK said: “We are really happy to welcome JACK Media to our UK roster of premium audio content providers. While we have had great success monestising the UK traffic of our international publishers, this new and exclusive relationship opens up a new and exciting chapter in the Targetspot UK evolution; local UK specific content for a UK audience. We look forward to driving further value for the Jack Media brand via our programmatic and digital audio solutions.”

Brad Hill