Omny Studio teams with Rubicon Project for programmatic video pre-roll ads

Omny Studio, the audio publishing platform with a specialty in helping broadcasters archive and repurpose their content, has entered a programmatic advertising partnership with Rubicon Project. This deal will see Omny Studio offering pre-roll video advertisements for podcast listens on the web. Customers will be able to connect their shows to Rubicon Project’s video advertising marketplace, adding a new monetization option for podcasters under Omny’s umbrella.

The video ads can be enabled as skippable or non-skippable and will play in Omny’s embedded podcast players for both desktop and mobile. The video spots can be targeted by location, network, show, and show metadata. Publishers will have the option to customize the types of advertisers they want to include as well as setting a floor-price and ideal ad length.

“By tapping into premium video ad inventory, we can now maximise the revenue potential for our podcast publisher’s web traffic and connect more advertisers with highly engaged podcast consumers.” said Mitch Secrett, head of business development of Omny Studio “We’re excited to work with Rubicon Project, who is a leader in this space, to offer this additional revenue stream as a turn-key solution for our customers.”

“Podcasting is Australia’s fastest growing on-demand audio medium, which means an increasing number of advertisers are keen to connect with engaged listeners,” said Rohan Creasey, country manager of Australia/New Zealand for Rubicon Project. “This collaboration will enable brands to leverage video advertising inventory via Omny’s embed players; a simple and cost-effective way to create value for advertisers and publishers alike.”

Anna Washenko