shares success from Russian voice-driven ad campaign announced that it has launched an advertising campaign centered on voice response capabilities in Russia. The campaign, a joint effort with Alfa-Bank and OMD, served users a short audio tease at the launch of a radio stream that ended with a call to action for further information about the product, a debit card. Continue Reading

Russian social network launches streaming service backed by label deals

Russian social media platform VKontakte has successfully launched a built-in music service. The company has been working toward this goal for some time, and now it has secured licensing deals with all three of the majors and with indie label network Merlin. The service, which often draws comparisons to Facebook, had 410 million accounts as of January 2017. Continue Reading