Triton Digital partners with DynAdmic for a2x programmatic platform

Triton Digital has announced another integration for its a2x programmatic ad exchange. The platform has been incorporated into DynAdmic, a content-targeted video advertising network. The deal will allow DynAdmic to leverage its proprietary audio recognition technology to offer advertisers hyper-targeted access to the premium digital audio inventory of a2x.

“Triton Digital shares our passion for innovation, and our commitment to connecting advertisers to audience in a meaningful way,” DynAdmic co-founders Stephane Bonjean and Bruno Champion said. “The breadth of premium inventory within the a2x marketplace is unparalleled, and we look forward to helping our advertisers leverage the power of this native, growing medium to increase the reach and efficacy of their programmatic buys.”

“We are pleased to have integrated DynAdmic with a2x, and are proud to provide their clients with access to highly-targeted inventory from the world’s top audio publishers,” said Benjamin Masse, managing director of market development and strategy at Triton Digital. “Everybody wins with targeted ads, as they greatly improve the listening experience for audience, and result in a higher yield for advertisers.”

Anna Washenko