KNDD’s spot-load test shows promising early results; Entercom CEO David Field comments

In June we reported on Entercom-owned Seattle station KNDD’s experiment in dramatically lowering its broadcast ad load. the station started a “Two minute promise,” in which no spot break would exceed that time, and each hour would be capped at six minutes. Today, the first signs of success for the KDNN test — higher ratings, and comments from Entercom CEO David Field. Continue Reading


Seattle radio station lowers ad load to Internet-radio level

One of the key differentiators of streaming music and online radio is relatively low “spot load” — the amount of commercial time in a hour — compared to broadcast radio. A terrestrial station in Seattle is creating broadcast buzz today with an announcement that it will dramatically reduce its commercial load, approaching the level of Internet radio. It’s called “The 2 Minute Promise.” Continue Reading