RAIN Summit Chicago – A closer look at the Infinite Dial 2017

The always entertaining duo of Tom Webster, vice president of Edison Research, and John Rosso, president of market development for Triton Digital, teamed up onstage at the RAIN Digital Audio Advertising Summit for a conversation about the highly influential Infinite Dial study. RAIN President Brad Hill guided the discussion. Continue Reading


“Creating an audio identity” – RAIN Summit Chicago ad messaging panel

RAIN’s Digital Audio Advertising Summit in Chicago kicked off with a discussion of creative messaging. Lauren Nagel, Pandora Media’s group creative director, guided an insightful conversation with three experts that touched on topics from brand identity to personalization to machine learning. Continue Reading