There has been a lot of discussion as to whether broadcasters should use ad insertion as part of their streaming and online strategy. This panel considered both sides, taking into consideration measurement implications, revenue opportunities, programming issues and available resources.
Moderator: Kurt Hanson (RAIN: Radio and Internet Newsletter, AccuRadio)
Panelists: Steve Goldstein (Saga Communications), Mike Agovino (Triton Digital), Natalie Swed Stone (OMD), Alexis Van de Wyer (Adswizz), Tom Bender (Greater Media)