All forms of broadcast.
The FCC has announced an open application period, starting on November 1, for new Low Power FM (LPFM) Radio Stations. The opening follows a brief blackout period for new applications. Click for a help center with filing instructions. Continue Reading
In his latest piece, guest columnist James Cridland reports on a recent visit to Radio Formula, a national radio station in Mexico, owned by Grupo Formula. A new facility, opened in March of this year, offer gleaming photos. “It was astonishing how much the company had packed into what seemed to me like a quite small space.” James reports. He also reports on the latest RAJAR MIDAS report. Continue Reading
RAJAR (Radio Joint Audience Research Limited) has released the fall 2023 edition of its MIDAS (Measurement of Internet Delivered Audio) Services metrics report. The 17-page document sweeps across the entire audio landscape in the UK. Click for metrics, graphs, and a download link. Continue Reading
The Pew Research Center has mounted a study of how U.S. adults use devices to consume news. The preferences and trendlines are definite: Digital devices on the ascendence, while legacy delivery platforms are in decline. Click for charts. Continue Reading
AirKast, mobile app and web developer for media companies, has partnered with Ron Rivlin Media for sales representation and other client solutions. The goal is to expand AirKast’s market reach and further its mission to provide cutting-edge solutions to its clients.
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Media giant Audacy has released a “State of Audio” PDF presentation called “Level Up.” It evangelizes the benefits, formats, and best practices of audio advertising, and fashions itself a “Modern Blueprint.” Click for a sampling of details, graphics, and a download link. Continue Reading
In his latest piece, guest columnist James Cridland notes an odd finding from Edison Research’s Share of Ear study: “AM/FM is still the #1 audio source; but total listening goes down by a third. Everything else – music streaming, podcasts – doubles.” It’s a user-experience (UX) effect, James claims: “Make it simpler to listen to other things, and people will.” He emphasizes the shared experience and human connection of radio. Also, interesting corporate manoeuvrings in Australia. And more. Continue Reading
New York Public Radio is planning to terminate 12% of its employed positions, in the latest contraction in the NPR universe, as reported by The New York Times. The Times quoted a NYPR internal memo from LaFontaine Oliver, New York Public Radio’s president and chief executive, in which the situation was characterized as a “free fall in the advertising market.” Click for more detail. Continue Reading
Veritonic announces that high-profile client NPR has renewed its relationship with the company, and expanded its use of Veritonic’s solutions. Specifically, NPR is now assessing brand advertising effectiveness across its podcasting and broadcast empires. For Veritonic, the continued engagement highlights its Brand Lift solution, which measures the recall and sentiment listeners have for audio ads. Continue Reading
Media behemoth Audacy is splashing results of new survey work which explores cross-platform listening. Called The Rise of the Cross-Platform Listener, it drills into the “AudioX listener” concept which Audacy explored in the company’s meaty State of Audio report last summer. Click for details, findings, and links. Continue Reading
In the Q2 RAJAR report of radio engagement in the UK, we learn that 88% of the population tunes in to radio at least weekly. This compares to a 92% of weekly American engagement with radio (per Nielsen). Click for six other key points. Continue Reading
In his latest piece, guest columnist James Cridland holds forth on AI. “Any technology can be used for good and for bad. Just ask anyone who’s used Twitter,” he notes. James harkens back in time to when computers were introduced in radio studios, and suggests that while AI shouldn’t replace DJs, it can improve other parts of a station’s output — he mentions traffic and weather. Also: 7 links of interest. Continue Reading